Katja Berchtenbreiter, Marketing and Advertising

I'm Katja Berchtenbreiter - a marketing efficiency expert helping clients to get more revenue out of their budgets

Katja Berchtenbreiter's Bio:

Katja Berchtenbreiter is a KPI driven digital entrepreneur, able to build and execute national and international strategies Specialized in digitally transforming brands and businesses into omni channel models (“Everywhere commerce”) Successfully providing leadership in marketing and brand management for a multi-cultural operation, including business development across global markets Sophisticated data driven technical user with focus on process optimization and marketing automation Experienced leader with proven, sustainable results of implementing optimising and restructuring processes Skilled communicator, bridging cultures between Japan and Germany with intercultural sensitivity, establish rapport with members of diverse groups, and promote team cohesiveness

Katja Berchtenbreiter's Experience:

Managing Partner at better be buzzin' GmbH
August 2023 - Present | Berlin
CEO at Funky Flex Holding UG
June 2023 - Present | Berlin
Head of Digital Marketing IT at Mercedes-Benz Group
September 2022 - Present | Stuttgart
- Responsible for the global digital marketing platforms: definition global IT strategy and architecture for ad technology, asset management and content distribution - Running the digital innovations department: start up scouting, evaluation of innovative technologies to support the global marketing and sales organization - Evaluation of new IT suppliers - IT operations
Head of Digital Marketing / Media / Tools at Deutsche Bahn AG - German Railway Company
August 2017 - Present | Berlin
Digital Marketing Media Planning Market Research Big Data
Director at YDM digital - a joint venture of Deutsche Post DHL Group and Yamato Holdings
May 2015 - Present | Tokyo, Japan
- Market entry support Japan - Crossborder eCommerce Solution - Online marketing consulting Japan - Integrated online marketing concepts for the Japanese market - Listing services - eFacilitation
Director Online Marketing international at DHL eCommerce Headoffice, Deutsche Post DHL Group
January 2015 - Present | Bonn, Germany
- Developing marketing strategies for crossborder eCommerce worldwide - Market insights for international expansion: market analysis, competitor analysis, strategic brand positioning, media strategy - Market entry strategies - Integrated online marketing concepts (SEA, SEO, SMM, Display, Affiliate, E-Mail Marketing, Product listing on marketplaces etc.) - Business development - Market knowledge: Europe, US, China, Japan
Senior Expert Online Marketing international at DHL eCommerce Headoffice, Deutsche Post AG
October 2012 - Present | Bonn, Germany
- Developing marketing strategies for crossborder eCommerce Europe - Market insights for international expansion: market analysis, competitor analysis, strategic brand positioning, media strategy - Integrated online marketing concepts (SEA, SEO, SMM, Display, Affiliate, E-Mail Marketing, Product listing on marketplaces etc.)
Consultant Digital Marketing (external) at easyJet Airline Company Ltd.
January 2022 - August 2022 | London Luton
- Brand and Marketing strategy for the German Market -Corporate data efficiency strategy - Agency Pitch (Media and Creative) - Adtech evaluation
CEO at DB Media und Buch GmbH
September 2017 - July 2018 | Kassel/Berlin
- Managing the internal media agency of Deutsche Bahn AG: Strategic media planning, media buying, account management, controlling) - Negotiation of yearly commitments for all media channels: TV, OoH, print, radio, online
Senior Product Manager at Deutsche Post Com GmbH
November 2010 - October 2012
- Product development (technical + strategic) - Supervising more than 110 events in cooperation with Google - Target group insights of the German SME market - Responsible for IT, communications, sales and customer service - Business development with Google and other media partners - Baseline study on location based advertising in Germany - Financial controlling
Marketing Director and Senior Account Manager at promio.net GmbH
February 2001 - November 2010
- Brand communication - Public relations - Managing complex online research projects including eye tracking - Developing online direct marketing strategies for international customers e. g. The Coca-Cola Company, O2 Telefonica, Peugeot etc. - CRM projects - Baseline study on the ideal design of html E-Mails (2004)

Katja Berchtenbreiter's Education:

Universitat zu Koln
1997 – 2001
Concentration: History of Arts, Archaeology, Urban Planning
Fachhochschule Nurtingen
1993 – 1997
Diploma
Concentration: landscape architecture
Eidgenossische Technische Hochschule Zurich
1995 – 1996
Concentration: architecture

Katja Berchtenbreiter's Interests & Activities:

Marketing, Efficiency, Ad technology, data, trends, internet, ecommerce, art, street art, graffiti, music, Asia, Berlin

Katja Berchtenbreiter

Managing Partner, better be buzzin' GmbH | Marketing and Advertising

I'm Katja Berchtenbreiter - a marketing efficiency expert helping clients to get more revenue out of their budgets

Katja Berchtenbreiter's Bio:

Katja Berchtenbreiter's Experience:

Managing Partner at better be buzzin' GmbH

CEO at Funky Flex Holding UG

Head of Digital Marketing IT at Mercedes-Benz Group

Head of Digital Marketing / Media / Tools at Deutsche Bahn AG - German Railway Company

Director at YDM digital - a joint venture of Deutsche Post DHL Group and Yamato Holdings

Director Online Marketing international at DHL eCommerce Headoffice, Deutsche Post DHL Group

Senior Expert Online Marketing international at DHL eCommerce Headoffice, Deutsche Post AG

Consultant Digital Marketing (external) at easyJet Airline Company Ltd.

CEO at DB Media und Buch GmbH

Senior Product Manager at Deutsche Post Com GmbH

Marketing Director and Senior Account Manager at promio.net GmbH

Katja Berchtenbreiter's Education:

Universitat zu Koln

Fachhochschule Nurtingen

Eidgenossische Technische Hochschule Zurich

Katja Berchtenbreiter's Interests & Activities: