I'm Katja Berchtenbreiter - a marketing leader helping clients to get more revenue out of their budgets
Katja Berchtenbreiter's Bio:
I've managed marketing budgets in the multi-million Euro range and led teams of up to 50. For 25 years, I've helped global companies grow by connecting brand strategy, performance marketing, and technology in ways that produce measurable results.
My background spans the full marketing stack. I've built and transformed marketing functions at Mercedes-Benz, Deutsche Bahn, DHL, and REWE Group. Each role was different. But every time, it came down to aligning strategy with execution inside large, complex organizations.
Through Better Be Buzzin' GmbH, I work as a strategic advisor at the C-level on marketing efficiency, MarTech architecture, and organizational transformation. Companies bring me in when they need senior expertise fast, without a permanent hire.
My track record includes teams of up to 50, budgets in the multi-million Euro range, and documented efficiency gains of up to 30% through MarTech optimization and media spend restructuring. I've driven revenue growth across European, Japanese, and US markets.
Katja Berchtenbreiter's Experience:
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Managing Partner at better be buzzin' GmbH
August 2023 - Present | Berlin -
Interim Head of CRM and MarTech at REWE Group
May 2025 - December 2025 | Cologne -
Head of Digital Marketing IT at Mercedes-Benz Group
September 2022 - May 2023 | Stuttgart -
Consultant Digital Marketing (external) at easyJet Airline Company Ltd.
January 2022 - August 2022 | London Luton -
CEO at DB Media und Buch GmbH
September 2017 - July 2019 | Kassel/Berlin -
Director Online Marketing international at DHL eCommerce Headoffice, Deutsche Post DHL Group
January 2015 - July 2017 | Bonn, Germany -
Senior Expert Online Marketing international at DHL eCommerce Headoffice, Deutsche Post AG
October 2012 - December 2014 | Bonn, Germany -
Product Manager at Deutsche Post Com GmbH
October 2010 - September 2012 | Bonn, Germany -
Head of Digital Marketing / Media / Tools at Deutsche Bahn AG - German Railway Company
August 2017 | BerlinDigital Marketing Media Planning Market Research Big Data
Katja Berchtenbreiter's Interests & Activities:
Marketing, Efficiency, MarTech, Agentic AI, data analytics, trends, digital, ecommerce, art, street art, graffiti, music, Asia, Berlin
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